Not many crypto executives start their career supervising weddings and banquets at a five-star resort before their 18th birthday. But Anewbiz is not like most executives. Now Director of Operations at the Secret Network Foundation, he blends high-level technical fluency with boots-on-the-ground grit. That early role in hospitality set the tone. Hands-on. High-pressure. Quietly confident.
“I’ve always succeeded under pressure,” he says. “When I see something that needs doing, I don’t wait. I just get it done.”
It is a fitting motto for a man who walked away from a high-paying contract with Amazon to dive full-time into Web3. Not for the money. For the mission.
From Physical Therapy to Cryptography
Anewbiz’s path to blockchain was not linear. At 20, he opened a business in natural health therapies. That same drive to understand how things work, muscles, people, systems, eventually led him into technology, marketing, logistics, and then the financial markets.
With a background at giants such as AT&T, and Apple, he joined Amazon, running logistics and marketing while moonlighting as a swing trader. That side hustle became a profession. By 2017, he had helped found a large trading group called The GoldenGoose Community and eventually served as the group’s sole crypto analyst.
That is when things clicked.
“The volatility pulled me in,” he says. “But the tech, that’s what kept me. I’m analytical by nature. I need to understand things at the root.”
And understand he did. He quickly discovered what many still don’t realize. Blockchain is not private.
“People think crypto is anonymous. It’s not. It’s public, traceable, and permanent. That led me to search for privacy-preserving tech. And that’s when I found Secret Network.”
Privacy is a Human Right
Anewbiz arrived at Secret in 2020 with clarity. Privacy is not a luxury. It is a necessity.
“I don’t care whether it’s zero knowledge, multi-party computation, or homomorphic encryption,” he says. “I care that Web3 has privacy. Without it, we’re building a surveillance tool.”
While zero knowledge proofs were the darling of the day, he found them lacking for anything beyond simple, two-party transfers. “They’re great for scaling. But they’re not made for general-purpose privacy,” he says. “Secret Network was the only production-ready option offering that.”
Secret’s approach relies on Trusted Execution Environments using Intel’s SGX chips. It is not perfect. No technology is. But it works. And crucially, it works now.
“People criticised TEEs for hardware dependency,” he says. “But I’d rather have imperfect privacy today than wait ten years hoping zero knowledge catches up.”
From Agent to Operator
He began modestly. He wrote tutorials, joined Discord calls, and helped onboard new users. Many of the foundational how-to guides for Secret were written by him. “I’ve always been an educator at heart,” he says.
By 2022, that volunteer spirit became professional. He took on a part-time role with the Secret Agency, the community marketing arm, and eventually handled social media and events.
Then came the big decision.
“They offered me a full-time role. It paid less than Amazon. But I wanted to build something of my own,” he says. “It was a risk. But growth doesn’t come in your comfort zone.”
The risk paid off. He rode the wave through several organisational transitions. First came the wind-down of the Secret Agency. Then the relaunch of the Foundation as a registered not-for-profit. When Lisa Loud took over as Executive Director in mid-2023, Anewbiz was already deeply embedded. She offered him a central role. He accepted.
Secret AI: Privacy Reimagined
Today, Anewbiz is helping lead Secret into its next chapter. Private, decentralised AI.
“AI makes blockchain surveillance look tame,” he says. “You used to need technical skill to track someone’s on-chain activity. Now you can plug an address into an AI agent and get a full report in seconds.”
Worse, he says, is what happens when users feed sensitive information into public models like ChatGPT. Legal documents, inventions, business plans are all absorbed by the model.
“You’re giving up your IP. It’s in the terms, but no one reads them.”
Secret’s answer is Secret AI. It is a confidential AI platform that blends SGX with Nvidia GPU chips and Intel’s TDX extensions. It creates encrypted virtual machines that keep user prompts private while still allowing cryptographic verification of the code.
“You don’t just get a private AI. You get one that’s verifiable,” he says. “You can prove what you’re using without revealing the underlying code.”
The team is already partnering with players like Fetch.ai and positioning Secret AI as infrastructure, not competition. “We’re not trying to replace anyone,” he says. “We’re trying to empower.”
What Comes Next?
His wishlist for the next three years is clear.
“Decentralised AI that’s private by default. Confidential computing layered in. And user experience that hides the blockchain so people just use great products.”
That future is still emerging. But one thing is certain. Anewbiz will be building it. Quietly. Consistently. With the same clarity that brought him here.
“I never cared about the spotlight,” he says. “I just want to build the tech that matters.”
And he is. Agent of privacy. Builder of tools. A man who knows exactly what he is doing.
