Architects of the Future
Robby Yung: ARPU Over MAU in Web3 Gaming’s Third Era
Animoca Brands' Robby Yung on why Web3 gaming's third era rewards ARPU over MAU, and what The Sandbox's restructuring signals for the recovery.
Crypto’s most important story isn’t price action, it’s people. The founders, builders, operators, and contrarians who refused to accept that finance had to look the way it always has, that the internet had to be controlled by a handful of companies, that organizations had to be built around the same hierarchies. They’re working together in ways the old playbook doesn’t account for: DAOs governed by their users, protocols open-sourced from day one, ecosystems aligned through tokens rather than contracts. They’re building a new financial system for everyone, an internet for the people, and a new way to organize work, value, and community. We tell their stories: the vision, the strategy, the trade-offs, the wins, and the lessons.
Recent Leader Profiles

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Blockleaders writes about the work, not the hype. Reading their profiles is how I learn what’s actually being built in this industry.
Crypto needs more journalism and less commentary. Blockleaders is the closest thing we have to a paper of record for the people building this industry.

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When I want to know what someone crypto actually thinks, not their pitch, their thinking, I read their Blockleaders profile.
If you want to understand who the serious people are in Web3, start with Blockleaders’ archive. It’s where the signal lives.
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