Until recently, Luke Bowman was better known by his pseudonym “Anewbiz”, a name familiar across the decentralized privacy community. Under that alias, he helped shape some of the most important conversations and events in Decentralized Confidential Computing (DeCC). But now, stepping into the open as the new Chief Operating Officer of Secret Network Foundation and his work with initiatives like the newly launched Proof of Cloud Alliance, Bowman is putting his name to the work he has been quietly shaping for years.
It is a move that is both professional and personal.
Bowman’s career began in traditional tech, with senior roles at major Web2 firms including Amazon. Like many, he kept his work and his private digital life deliberately separate.
“I created the Anewbiz persona originally from my gamer tag,” he says. “It was never intended to be a public facing identity. It was just the name I used when I started learning about crypto on Twitter.”
But like many who find themselves drawn to Web3, Bowman quickly went down the rabbit hole. He discovered crypto, began to research decentralized systems, and was soon absorbed by the ideological pull of the privacy movement. “Pretty early on, I realised that privacy was not just an add-on. It was foundational to making the whole system work,” he says.
That realisation led him to Secret Network, one of the earliest and most committed platforms to on-chain privacy. His contributions evolved rapidly, from contributor to strategist to conference organiser. Under the Anewbiz alias, he became one of the most recognisable figures in the emerging DeCC ecosystem, particularly through his leadership of events and community coordination.
Most people knew him only as Anewbiz. Few, if any, knew the person behind the moniker.
“Most people still call me Anewbiz,” Bowman says. “I fully expect to keep answering to that for quite a while.”
But as his responsibilities grew, so too did the need for credibility and clarity. With the announcement of his new role as COO of Secret Network Foundation, Bowman decided to step out from behind the curtain.
“It was time. For professional reasons, for trust, and for leadership, I needed to use my real name. Especially now that I am talking to partners, policy makers, and institutions.”
As COO, Bowman has moved firmly into the operational and technical core of the organisation. He now works closely with developer teams, leads infrastructure initiatives, and represents the project at a strategic level. His first major initiative in this new role is one that aligns with everything he has stood for since day one.
Proof of Cloud: Raising the Bar for Trust
Bowman is helping to push forward Proof of Cloud, a new alliance launched by Secret and Phala Network. The aim is to solve one of the most pressing challenges in confidential computing: physical security.
Recent disclosures revealed how attackers with physical access to machines could tamper with chips and extract encrypted information. While this may not matter for individual users accessing their own data, it is a critical flaw for decentralized networks where hosts compute encrypted data on behalf of others.
Proof of Cloud addresses this by building a public, auditable registry of cloud hosted hardware. Hardware IDs are verified using a mix of remote attestation, physical inspection, and zero knowledge proofs. The registry ensures that these machines meet strict security criteria and that the facilities hosting them are properly controlled.
“We are here to ensure that users can verify, not just assume, that their encrypted workloads are running on secure, tamper proof machines,” says Bowman. “This is a foundational step in making confidential computing truly trustworthy.”
The Alliance already includes founding members like Secret Network, Phala Network, Automata Network, Primus Network, Nillion Network, zkP2P, Oasis Networks and Flashbots, with an open call for others to join, including competitors. Its governance is flat and transparent. One company, one member, one vote. Registry updates require multi signature approval, ensuring no single actor can dominate.
For Bowman, Proof of Cloud is both a technical solution and a reflection of the values that brought him to this space in the first place.
“Decentralisation without trust is just chaos,” he says. “We are building a bridge between physical reality and digital assurance because users deserve both.”
The Next Chapter
Bowman’s move from anonymity to public leadership marks a personal transition, but it also signals something broader. The space is maturing. The stakes are rising. And it takes people willing to put their names and reputations on the line to build what comes next.
In many ways, Luke Bowman is still Anewbiz. He is driven by ideals, fluent in code and community, and always a step ahead of where things are going. But as he leads Secret Network’s next phase and anchors the Proof of Cloud initiative, it is clear he is also stepping into a new kind of role, one that carries both weight and visibility.
And for that, he needs to be known by his name.
