A serial entrepreneur, David Dobrovitsky CEO of FunToken, is very familiar with airdrops, working as he does in the Solana ecosystem, although not exclusively. He sees airdrops as basically a marketing technique by which means the project can gather wallets, infinitely more valuable than mere emails.
Dobrovitsky sees the renewal of interest in tokens being a combination of a reaction to the SEC clampdown on ICOs and the ingenuity of the Web3 community.
“The term ICO is just not used anymore, but there are a plethora of equivalent terms such as token sale, pre sale – they kinda all equate to the same thing. If you are a new protocol or startup and you have native tokens then a token sale makes sense. Equity is incredibly complicated, cumbersome and it’s not decentralized.
“Entrepreneurs that want to raise money and build a community are definitely better off looking at tokens. There are new variations this time around. Some people want to do a giant round and skip all the intermediary rounds, especially as these early rounds include VCs and VC control.”
Dobrovitsky points to the infiltration of NFTs into this process so that founders could sell NFTs that would give the holder to participate in a pre sale. This was part of the gamification of token sales he says.
