Upland Co-CEO and Co-Founder Dirk Lueth announces its strategic partnership with ON1 FORCE, during Asia’s leading web3 conference, WebX
Upland, the leading Superapp of the Web3 Metaverse, has made its strategic entry into the Japanese market to ensure continued growth. This move comes through a partnership with the original bluechip anime PFP project in web3, known as ON1 FORCE. By collaborating with ON1 FORCE, Upland aims to support and stimulate local Japanese expansion, especially in preparation for the upcoming opening of its Tokyo city offerings. The collaboration also intends to honor and celebrate Japanese anime culture.
Following its recent acquisition by crypto veterans Old Fashion Research (OLF), ON1 FORCE is enthusiastic about pursuing its mission. Their goal is to develop a new generation of cross-platform IP that allows for the co-creation of the ON1VERSE. This will be achieved by combining the art of comic book storytelling with the immersive world of Web3 gaming.
ON1 Force will enter Upland as part of a much-anticipated expansion that will see Tokyo, the first city in Asia, to launch on the platform mapped to its real world counterpart. This innovative strategy offers a glimpse into the potential of PFP value creation in metaverse economies. While many NFT projects are continuously searching for ways to add value to their original holders, building their own metaverse is an expensive and superfluous undertaking. Instead, ON1 FORCE is utilizing the existing mechanism developed in Upland to build their “home and hub” on the platform, via a “takeover” of an exclusive neighbourhood minting within Upland’s digital replica of the expansive Japanese capital.
“The partnership between Upland and ON1 FORCE is supported by the fact that two strong communities are behind the momentum of their digital and physical presence,” says Dirk Lueth Co-CEO and Co-Founder of Upland. “While our entry into Japan is strategic for its growing strides towards web3 gaming, we are even more excited to support more blue chip NFT communities to build their home in Upland.”
Upland’s community, comprising over four million registered players, eagerly awaits the highly anticipated Tokyo city opening, a major event of the year. In this exciting development, ON1 FORCE NFT holders will enjoy exclusive benefits as they engage in the game’s community building. For instance, these holders will have the privilege of obtaining a special ON1 FORCE-branded Block Explorer or game-piece NFT once they achieve “Uplander” status within Upland. As they advance even further to the prestigious “Director” status, they will be eligible to claim a unique 1/1 derivative of their original ON1 FORCE NFT.
“Upland is an exciting platform that we are partnering with to expand our Japanese network and give Japanese artists and brands a way to connect with the outside world,” says On1 Force President and CEO Henry Finn. “Upland has many great partnerships, such as FIFA and UNICEF, which shows their ability to transcend the normal idea of what a metaverse is.”
ON1 FORCE’s integration into Upland introduces a fresh dimension to the next generation of cross-platform IP. Upland’s decentralized environment, where players retain full ownership of their in-game assets, empowers the ON1 FORCE community to establish its distinct identity within the vibrant metaverse.
Following the initial Tokyo mint, the collaboration between Upland and ON1 FORCE will continue to blossom. They plan to offer delightful surprises and perks exclusively for NFT holders. These offerings include unique wearable assets, map asset NFTs, and access to exclusive metaverse meetups hosted in Upland’s social Cafes. These gatherings will be powered by cutting-edge technologies like Nowhere 3D Spaces and Ready Player Me avatars, enabling further initiatives that pay tribute to Japan’s anime culture in thrilling and innovative ways.
Upland is one of the largest metaverses on the blockchain. Mapped to the real world, Upland’s immersive economy is spread across dozens of global cities accessible via the Web, iOS, and Android. It’s based on an open, user-driven economy that’s founded on three key pillars: Play, Earn and Connect.
