Pixelcraft Studios, creators of the innovative crypto collectible game, Aavegotchi, is pleased to announce the appointment of Nigel Carlos as Chief Marketing Officer. Carlos brings a wealth of knowledge and expertise to the role. We talk to Nigel about his career, hobbies and visions in the new job
Here is the formal announcement
And here on Blockleaders.io we had the opportunity to ask a few under the hood questions…
1. Tell me about your formal educational history and degrees
I read Media and Advertising (BA hons) at UEL and also got a bunch of professional PR diplomas like the London Chamber of Commerce and Industry Public Relations Certification.
2. Your previous position was at Dacoco – the creator of Alien Worlds. This was your first step into blockchain gaming – what role did you hold and what did you achieve?
I had experience planning and executing product launch marketing with traditional gaming developers like Ubisoft, Sega, and Rockstar Games. This provided me with some great insights and industry learnings that, unbeknownst to me, would benefit my current career trajectory in web3 games.
I was the Marketing Director at Dacoco and while there Alien Worlds maintained the number one (and sometimes dipped to number two) position in all dApp rankings. Not only did we maintain this competitive position, we also managed to grow players by 15% during the launch of the in-game DAO product release. We achieved this through multi-channel strategies driving new player acquisition across paid, owned and earned platforms. We even hired a leading advertising agency to develop ATL (above the line) mainstream ad campaigns in Asia. Hopefully audiences will see the result of this later this year / early 2024.
3. Prior to that you worked at a number of blockchain related positions. Mention some of the more interesting or influential roles.
I consulted and supported Grayscale’s strategic rebrand in preparation for the launch of a new ETF product. It was a multi-agency effort, with my services engaged to provide clarity on consumer motivation and the more psychological aspects of crypto investing.
Before this, I was with STORM partners as their Head of Marketing. STORM is a full service blockchain consultancy based in Switzerland. I worked closely with early stage projects and some notable accelerators – creating brands for their startups and go-to-market strategies – namely Metafluence (metaverse for influencers).
Another role with the brilliantly named 6 O’Clock Gin also allowed me to execute campaigns across Europe and North America, working to secure an A-list talent to be the face of the brand in the US (can’t divulge individual names, sorry.)
4. Tell me why you joined Pixelcraft Studios?
I’m excited to join Pixelcraft Studios during this critical time of growth for their flagship game Aavegotchi. The team’s insatiable hunger for innovation and pushing the boundaries of what’s possible in web3 align perfectly with my views on mass adoption of blockchain gaming.
I believe that together we will onboard many more gamers into the Aavegotchi ecosystem and convert the masses into web3 believers.
5. Finally, tell me about your special interests and hobbies
I used to DJ at all the major clubs in London and other cities. Electro house music was my calling card and gave me access to some pretty wild and glitzy parties. I also kick-started the ‘supper club’ movement by founding one of the most talked about and priciest dining experiences in the world – back in 2009. But this was a long time ago, I’m sure if you searched around you’d find some of the publicity we had at the time.
About Aavegotchi
Aavegotchi is an open-source, community owned NFT gaming protocol, enabling true asset ownership for gamers. Aavegotchi NFTs are on-chain collectible ghosts staked with Aave’s interest-generating aTokens.
Compete for player rewards by earning XP, leveling up, and increasing the rarity of your Aavegotchi fren. Aavegotchi is governed by the AavegotchiDAO and the native eco-governance token GHST. Visit Aavegotchi.com today and join the future of DeFi-staked NFT avatars!
To stay updated on all things Aavegotchi, join the GotchiGang at the links below.
Resources:
Official Website: https://aavegotchi.com/
Gotchiverse Website: https://verse.aavegotchi.com/
Official Wiki: https://wiki.aavegotchi.com
Medium: https://aavegotchi.medium.com
YouTube: www.youtube.com/c/Aavegotchi
