Hyundai Motor Company is driving innovation to new dimensions by venturing into the metaverse, a digital universe beyond our own.
The automaker officially launched its immersive content on Roblox, unveiling the ‘Hyundai Future Adventure’ metaverse. Following on from the release of a successful NFT collection, called the Ioniq 6.
In an effort to captivate the younger generation, Hyundai Motor has strategically chosen Roblox, a popular platform among Gen Z and Alpha, as the stage for its metaverse debut. The ‘Hyundai Future Adventure’ takes users on a journey through six jump-action challenges, each themed around futuristic mobility advancements.
The metaverse includes zones like the H-tech campus, HTWO waterpark powered by hydrogen, Robotics lab featuring Hyundai robots, Spacecraft horizon for cosmic exploration, Botanic garden promoting sustainability, and Antarctica showcasing Hyundai rescue robots.
To enhance user experience, Hyundai Motor has introduced a collection of digital items and accessories on the Roblox Marketplace for the first time. Avatars can be customized with robot characters such as Dal-e and N Vision 74, along with other digital items.
In a press release Thomas Schemera, Global CMO, Executive Vice President, and Head of the Customer Experience Division at Hyundai Motor, expressed the company’s commitment to engaging future generations.
The Hyundai Mobility Adventure encompasses five themed parks, including Festival Square, Future Mobility City, Eco-forest (powered by IONIQ), Racing Park (powered by N), and Smart Tech Campus. Participants can freely navigate between these zones, experiencing Hyundai Motor’s products, playing games, and engaging in social activities.
Hyundai NFT Collections
This follows the release of two NFT collections in 2022. 5,000 digital assets were airdropped for free to collectors, offering VIP access to virtual spaces, early access to fashion-themed digital assets, and participation in virtual events hosted in the Ioniq Digital Garage.
“Hyundai Motor has continuously explored new methods to connect and involve our customers. The IONIQ 6 NFT Collection is a meaningful endeavor to expand the boundary of NFTs from simple investment and possession to experiences and storytelling,” stated Executive VP Thomas Schemera.
This move follows Hyundai’s previous foray into the NFT space with the “Metamobility Universe” collection in April 2022, demonstrating the company’s commitment to creating diverse communities within the metaverse.
As the world witnesses the intersection of automotive innovation and digital evolution, Hyundai Motor Company remains at the forefront of metaverse innovations. Metaverse trends are taking shape for 2024.
