In a groundbreaking partnership that fuses art, culture, and innovation, adidas Originals has teamed up with the trailblazing artist FEWOCiOUS to create a new NFT collection. Pushing the boundaries of creativity and embracing the world of Web3, this collaboration promises to deliver a captivating blend of physical and digital products.
I AM SO EXCITED TO ANNOUNCE MY FIRST COLLABORATION WITH @ADIDASORIGINALS 👟🕺🎨
This is truly a dream come true!! 🥺❤️ I can’t wait for you to hold them and wear them!!!
Dropping June 22nd. Info at https://t.co/wSkzEAouRZ pic.twitter.com/FMGl1p4GRq
— FEWOCiOUS (@fewocious) June 13, 2023
FEWOCiOUS, also known as Victor Langlois, is a 20-year-old artist who has taken the art world by storm. Recognized as one of the leading artists in the Web3 community, he has garnered acclaim for his playful style, bold aesthetic, and deeply personal approach.
Through his artwork, FEWOCiOUS shares his journey as a transgender youth, using vibrant colors and captivating imagery to tell his life story.
This partnership between FEWOCiOUS and adidas Originals was sparked during Art Basel Miami in December 2022 when the artist collaborated with the Adidas Studio for an installation. His affinity for the brand dates back even further, as he has been using adidas silhouettes as a canvas for his art since the age of 16.
To mark the official launch of this exciting collaboration, Adidas Originals and FEWOCiOUS will introduce a limited edition Trefoil Flower Mint Pass. This special pass, available from June 22nd, will not only grant access to exclusive products but also unlock the opportunity for NFT holders to redeem a complimentary artist-designed Campus 00’s sneaker. The sneaker features FEWOCiOUS’ signature style, with a striking black and white ‘linework’ design and a captivating blue and white cloud pattern lace.
FEWOCiOUS expressed his excitement about this milestone partnership, stating,
This collaboration not only represents an artistic milestone but also a technological breakthrough for adidas. For the first time, the brand will release a token-gated, NFC-tagged sneaker that is linked to a limited edition NFT.
Moreover, a selection of NFT holders from their broader ecosystems will also have the chance for early access before the public sale later that day. The Trefoil Flower Mint Pass will be exclusively available for minting and purchase through OpenSea, the world’s leading NFT marketplace.
Pushing the boundaries of digital commerce opportunities
This collaboration aims to push the boundaries of creativity and innovation within the Web3 community while inspiring the integration of technology and artistry into the fashion landscape. Those who purchase the adidas Originals x FEWOCiOUS Trefoil Flower Mint Pass will have the exclusive opportunity to redeem the physical Campus 00’s sneaker later in the summer.
This partnership between FEWOCiOUS and adidas Originals represents a meeting of minds, where art, fashion, and technology intertwine to create something truly extraordinary.
This is a continuation of the footwear brands navigating Web3 opportunities and diving into the world of digital collectibles. Earlier this month Nike Virtual Studios announced that it was partnering with EA Sports to Bring Customizable Virtual Apparel to Gaming Community.
