Claire Rennie did not begin her career in blockchain or artificial intelligence. A Canadian with a degree in communications and business from the University of Calgary, her early career was firmly rooted in marketing across sports, entertainment, retail, and food sectors. She began at Canucks Sports & Entertainment, the commercial arm of the Vancouver hockey franchise, managing campaigns for concerts and games. The role provided early lessons in brand partnerships, audience engagement, and operational discipline in high-profile, high-pressure environments.
From there she consulted for start-ups and established businesses, building launch strategies, running events, and managing campaigns for clients ranging from clothing brands to hospitality venues. It was a conventional marketing career until an unexpected message arrived via LinkedIn from Travala, a Binance-backed travel platform enabling users to pay with cryptocurrency. At first glance it looked like spam. In fact, it became the gateway to Web3.
At Travala, Rennie rose from social media manager to marketing manager, helping integrate over 100 cryptocurrencies onto the platform. She spearheaded high-impact campaigns with industry leaders such as Binance and TRON, showcasing how $BNB and $TRX holders could book more than three million flights, hotels, and activities worldwide.
Her remit included partnerships, influencer engagement, and high-touch concierge services for high-net-worth clients booking private islands, yachts, and luxury travel via crypto. The role provided deep exposure to Web3 audiences, brand integration mechanics, and the velocity at which marketing strategy must adapt in a sector driven by constant change.
It was here she met Dan Thomson, founder of Sensay, initially working with him in his capacity as a travel influencer. Conversations turned to his vision for KOLZ, leveraging Sensay’s AI replication technology to create AI-powered Key Opinion Leaders (KOLs) that could automate content creation in their own authentic voice. Thomson remains an advisor. Rennie, now CEO, has led KOLZ through significant evolution in just less than a year, from real-time influencer chats for trading tips to a scalable AI-agent model delivering authentic social content for brands, influencers, and individuals.
The KOLZ Proposition
Rennie positions KOLZ as serving three distinct audiences. For brands, the platform offers access to influencers at up to 80% lower cost than traditional campaigns. For KOLs, it creates a passive income stream, enabling them to approve projects while AI agents produce and post content on their behalf. For individuals, from company founders to professionals in any sector, KOLZ provides a consistent online presence with content generated in their own style, freeing them from the time-consuming pressure of daily posting.
How KOLZ Works
The process begins when a brand approaches KOLZ with a campaign budget, target audience, and key messages. KOLZ matches the brand with relevant KOLs from its network and confirms the terms. An AI agent is then trained on each KOL’s voice, using interviews, social media history, and written material to capture tone, vocabulary, and style. Once trained, the agent generates and schedules posts across agreed channels.
The system allows brands to run multi-influencer campaigns without managing each influencer directly. KOLs, meanwhile, can work with multiple brands simultaneously without sacrificing quality or authenticity. For micro-influencers with smaller but engaged communities, KOLZ opens access to brand partnerships that might previously have been unavailable.
Beyond Traditional Campaigns
Some influencers working with KOLZ have launched their own tokens, supported by AI agents promoting them and participating in token reward ecosystems. Others have experimented with meme coins and AI-agent liquidity pools, where community members can stake and earn from influencer-linked tokens.
KOLZ is exploring integrations with reward-based posting platforms. They’re looking into Kaito, which pays KOLs for creating social content, and are in discussions with the Rally team at Gen Layer, which assigns social posting tasks. Both would allow KOLZ Agents to automatically execute posts (with optional KOL approval) and send rewards directly to the influencer. If these move forward, they could unlock new earning streams for KOLs while giving brands more reach without additional spend.
Capturing a New Market
Beyond brands and influencers, Rennie has identified a growing segment of professionals who want a credible online presence but do not have time to post. Many admit their accounts are dormant yet recognise the need for visibility. KOLZ builds a digital persona for them by analysing past speeches, articles, and posts, then generating fresh content that aligns with their voice and subject matter.
The KOLZ team now numbers 15 across development, marketing, and community management. Rennie keeps the organisation agile, sourcing product ideas from direct market feedback at conferences and events. Her focus is on solving identifiable pain points, whether reducing campaign costs, eliminating posting backlogs, or enabling influencers to monetise their presence more effectively.
Case Study – Pondo Protocol & TEN Protocol
KOLZ recently delivered campaigns for Pondo Protocol and TEN Protocol using the same three influencers. Each influencer posted twice per project, with tweets generated by their AI agents.
Pondo Protocol achieved 150,000 impressions, 2,000 likes, 400 comments, 750 retweets, and more than 500 new followers. TEN Protocol achieved 140,000 impressions, 1,800 likes, 400 comments, 700 retweets, and 600 new followers. Both projects reported that the AI-generated posts were indistinguishable from the influencers’ own writing and that costs were around 80% lower than traditional KOL campaigns.
Future Vision
Rennie’s next phase for KOLZ includes refining AI training models for even more accurate voice replication, onboarding more influencers and brands, and expanding beyond Web3 into broader consumer and corporate sectors. She is in discussions with a platform that wants to integrate KOLZ agents directly into its influencer marketplace, enabling instant scalability for its campaigns.
She also sees strong potential in live event integration, with AI agents posting in real time from conferences, launches, or matches. The goal is to combine automation, authenticity, and immediacy, delivering consistent, high-quality content that aligns perfectly with the personality of the influencer or brand.
“Whether you’re a project, a KOL or just someone who wants to post regularly in your own voice, we can make that happen,” she says. In a market where attention is an asset and credibility is currency, KOLZ is positioned to scale the next wave of AI-driven influence.
