Barcelona FC and Plastiks have launched a collaboration in the form of an impact led collection of NFTs.
The collection called ‘Unleash your Passion’ features 3,000 digital cards with digital art and centered around animal themes. The news breaking on the official website, indicates excitement among fans and those who are environmentally conscious consumers.
♻️🤝 FC Barcelona launches its first NFT collection in association with @Plastiks_io!
— FC Barcelona (@FCBarcelona) May 31, 2023
The significance of this collaboration extends far beyond its artistic value. Each NFT purchased from this collection contributes to eliminating the equivalent of 35,000 plastic bottles from our planet, representing a massive step forward in the battle against plastic waste.
Recognizing the pressing need for change, Barcelona FC and Plastiks have forged an alliance aimed at recovering at least 1,000,000 kilograms of plastic. To put that into perspective, this amount is equivalent to 35,000 one-litre plastic bottles, and by achieving this goal, the collaboration will save a staggering 800,000 liters of oil that would have been used in the production of these bottles.
Recognising the need for football to do more to tackle plastic waste
It may come as a surprise, but a single football match generates over 8,000 kilograms of plastic waste. By launching the Unleash Your Passion collection, Barcelona FC and Plastiks are effectively eliminating an amount of plastic pollution equivalent to the waste produced by four football matches.
This initiative exemplifies the club’s commitment to sustainability, which is one of the core pillars of its 2021-2026 Strategic Plan. FC Barcelona strives for sustainable development across all aspects of its operations, aiming to secure recognition as a leading example of sustainability.
André Vanyi-Robin, CEO and co-founder of Plastiks, praises the potential of NFTs to represent waste recovery initiatives and their positive impact online, while providing verifiable information about the recovered materials. Plastiks’ platform enhances transparency in tracking plastic recovery, making it an ideal partner for leading organizations with large communities that seek to make a significant difference in plastic waste reduction.
FC Barcelona, renowned for its global fan base and massive social media presence, has chosen to leverage its influence to empower its community with sustainable solutions based on the cutting-edge Web 3.0 technology. The club aims to actively reduce waste and make a positive impact on the environment by combining its pioneering NFT vision with a focus on sustainability.
Added value of the NFTs
Owning one of these remarkable NFTs from the collection not only grants fans exclusive digital art but also provides a range of advantages connected to the world of FC Barcelona. Each NFT owner becomes a proud advocate for environmental initiatives, declaring their support for preserving our planet.
Moreover, owners will gain access to fan-exclusive rewards and experiences, including limited edition content and a chance to win one of the ten shirts signed by players from the FC Barcelona men’s first team.
The animal-themed digital cards from the Unleash Your Passion collection are now available for purchase at $30 each through the Plastiks marketplace, a specialized platform focusing on sustainable digital collectibles.
With this groundbreaking collaboration, Barcelona FC and Plastiks are not only revolutionizing the world of digital art but also paving the way for a sustainable future. By embracing the power of NFTs, they are harnessing the collective passion of their community to combat plastic pollution and inspire meaningful change.
Plastic pollution has become an alarming global crisis, infiltrating even the most remote corners of our Earth. With a staggering eight million tons of plastic finding its way into the ocean annually, urgent action is required to address the plastic economy and foster a more responsible society.
